Have you ever stopped to think of the rich and untapped potentials of a podcast?
Just recently, I was watching a video on how this guy generates 6 figures and within the next few hours, I logged into my inbox and saw an email from John Lee Dumas.
There was a link to a podcast he recorded with Jesse Krieger. After listening to that podcast, I realised the great opportunities that abound for service providers.
Maybe you’re a web developer, a business consultant, a freelance writer, a programmer, a social media strategist, a search marketer and so on, and you want to attract high paying clients, this post is for you.
And the beauty of this strategy is that you don’t need to create your own podcasts. You only have to listen to a great one. In fact, if you follow the exact 3-step process below, you’d be negotiating with your potential client by this time next week.
Why you should listen to podcasts?
As a blogger who makes a living by providing professional services to a specific group of people with similar interests, listening to podcasts will set you on course, and give you that rare advantage to trounce the seaming competition.
Unlike blog posts and videos, podcasts takes a lot of effort and creativity. The podcaster has to brainstorm, conduct some rigorous market research in order to understand her audience and speak the language that they can respond to.
In other words, every episode of podcast is aimed at teaching you how to achieve a specific goal – without soiling your mind through information overload.
I still read blog posts, but I’m gradually falling in love with podcasts. I’m yet to listen to any podcast that doesn’t add value to my business/life.
Funny enough, I haven’t recorded a 1-minute podcast myself, and I don’t have plans to do it anytime soon – but that’s not the goal.
Now you know the importance of you listening to a podcast. Don’t you?
Having said that, here is the 3-step process you need to attract high paying clients just by listening to a value-packed podcast:
Step #1: Don’t stop at listening
‘The question isn’t who is going to let me; it’s who is going to stop me.’ – Ayn Rand
If you’ve ever listened to a podcast and went way without exploring the sponsors section, you’ve done yourself a disservice.
You see, listening with rapt attention to what someone else had recorded takes a lot of effort and time. And you know that time is money.
If you didn’t take further action, what’s your benefit? The sponsors for each episode are usually corporate organisations. Oftentimes, they’re looking for freelancers and service providers like you and I.
And you know what?
These vacant positions are only opened to people who actively follow the company (their products and news). For instance, one hidden requirement for getting a job at leadpages.net (a firm that usually sponsor several podcast episodes) is your patronage.
That is, you’re a paying customer and had been for at least 3 months.
This requirement may not be specified on the careers page, but if you include that in your cover letter, the chances of getting an interview are high – trust me on this.
So next time you listen to a podcast, scroll down to the sponsors session, visit each of the sites and see if they need your service.
If the organization isn’t hiring, you could contact them and sell your service. Just make sure you mention the podcast from where you got through to them, and how that podcast inspired you to write them.
Don’t argue the possibility of winning a project through this strategy, just do it.
Step #2: Earn trust with potential clients
One of the ways you can earn the trust of your target audience is by referencing the top podcast episodes that inspires you to continually give value out.
Last month, I landed my dream copywriting gig, all because I shared a podcast link with the book author.
I told him how this single episode has changed my life, and how they can improve their bottom line just by listening, applying and preaching the same message to their target audience.
There is something intriguing about a podcast. Pat Flynn have crossed over 1,000,000 million downloads so far and counting. John Lee Dumas is the Grand Daddy of podcasting and his income for September was a little above $240,000.
Remember, a lot of people will instantly fall in love with you, just because you’re feeding on the right information.
In the past, readers were leaders, but today, the game is fast changing and so – listeners make good readers to lead efficiently.
Step #3: Ride to stardom
Listening to a podcast would inspire you to take immediate action. Most times when I read a blog post, I find myself always procrastinating.
You know why? Text-based content doesn’t have much captivating power like the voice. A podcast is literally a voice oozing out of your smartphone, reading device or PC.
If you’re the type of person who finds it difficult to pitch guest post ideas to authority blogs, when you listen to a relevant podcast that addresses that, you’d be fired up to ‘act now.’
Go to iTunes and look at the top10 podcasts in your industry. Download and listen, until you’re soaked into success, zeal and positive mindset.
There you’ve it, the 3-step process for turning your dull moments into a profitable atmosphere for attracting high paying clients – just by listening to inspiring podcast episodes.
I’m sure you’re excited about that tactics?
Is it possible to earn six-figure income through this strategy? Yes it is, but you must work smarter at it and to get the most results, focus on driving qualified traffic to your services page.
How often do you listen to a podcast with rapt attention?