Ensure that you take time with your email marketing to generate internal lists that aim at improving the quality of your recipients. Keep an accurate check list of how your organization receives permission to contact subscribers of the checklist because some people forget that they signed to receive information. In addition, make membership to your list valuable by offering deals that those not subscribed to your profile do not receive. For the reprieve of your subscribers, make sure that the firm’s name is clearly stated in the domain name and it appears on the sender line of the email marketing campaign. Include in your emails clearly stated words that describe what you want customers to respond to in both the subject line and body of the email.
Plan mailings for specific appropriate times when subscribers are expecting your messages to enable you to receive positive responses. In your mails, ensure that you personalize headers with recipients’ names and tailor messages that are ideally suited for different target segments. Make use of a software that will make your list grow by scanning outgoing messages against viruses and measure effectiveness of your campaign. For credibility, ensure that you send messages to only those who are subscribed to receive the information. Avoid using exclamation marks and capital letters that are prone for spammers. Ensure that you send relevant offers to clients and avoid overloading recipients with messages even if your offers are legitimate. In addition, do not enter large amounts of content or lots messages that may clog the subscriber’s inbox. Testing messages before sending ensures your message is formatted correctly to ensure eligibility.
Send people relevant information as per their expectations. Collect people’s information and use it as a reference material when sending them messages. This strategy will make it possible for high open and click rates.
Manifest high degree of creativity and ensure that you send compelling content. Make use of catchy subject line, openness and keep your messages above the fold. Make use of reminders if possible. Send follow-up email to clients to make sure that they get your email if they missed the initial email. Promote messaging across all social mediums and make sure that they land on correct landing pages. Test and re-test your emails to ensure that you send messages that are insightful. Send messages that reflect interest of subscribers.
As a small business owner, you know there are certain challenges you face that larger retailers and brands do not. Your audience is local, and they appreciate word of mouth advertising and recommendations. However, they’re also online. Because of this, a local online marketing strategy is essential for making 2014 and beyond a success. It all starts with the right focus and initiative; check out a few ideas below.
E-mail marketing through a regular, targeted online newsletter allows you to connect with past customers, potential clients and current prospects on their own time. It allows small business owners to create a brand personality while building trust with their online communities.
To be a success, an e-mail marketing campaign should play up the local angle by talking about community events that you’ve taken part of and news stories. Offer coupons – good online and in-store –and special promotions to those on your list. Create content that pertains to them and demonstrates your interest in the community.
For maximum results, work with an e-mail marketing platform that allows you to track opens, reads, click-throughs and deletes.
Never underestimate the power of a local search. Customers are looking for local businesses to support while receiving reliable service. Google+ simplifies this process. Businesses can claim free, local business listings that appear on Google search results.
By taking the time to claim a free listing, your business will appear in Google’s 7-Box, which works by highlighting the top seven local results for a given search term. This is especially useful when searchers enter a keyword followed by a community or city name. Through Google+, local businesses can engage with customers, offer coupons, and upload photos like a social network.
Online users don’t have time for poor customer service, faulty products or negative experiences. Because of this, they trust online reviews. They are easy to find through Google+ and other online directories and that ensure a company without a high ranking won’t be overlooked. Mr. Rooter in Syracuse, New York has taken advantage of this idea. By encouraging customers to share their experiences online, the business receives positive feedback and maintains a 4.5 star ranking on Google.
Google Places Review How To Step 3 (Photo credit: Frederick Md Publicity)
To get started in this area, send an e-mail blast and include a link on receipts. Ask loyal customers to visit your Google+ page and leave feedback. Take the time to answer each message and interact with those who take the time to communicate. Positive reviews can make or break a business with an online presence, so be sure to take control of this area of your business.
How many people open a Yellow Book when looking for a company to do business with? The practice is dated; instead, the majority of people rely on online searches that yield online directory listings. The majority of these listings – Yellow Pages, Yelp, Google, Yahoo, Local.com and more – are free and provide business owners with the ability to reach a local audience with little effort on their part. Look for local directories and start listing your company; with a minimal time requirement, the effort is worth every second.
Who Writes for WhoIs
The people who write for the WhoIs Sandy Moore Blog are the future pillars of the direct marketing community. If you operate your own online business, or you’re an ambitious digital publisher, you’re what we’re looking for. If you live and breathe social media, build amazing sales funnels, or you have your own industry blog, we want your insight.
In other words, we’re looking for contributors who are constantly seeking out new ways to market their business online, but also happen to love teaching like-minded folks.
What we’re not looking for: Freelance writers with the gift of the gab and no insight to making a living online.
What We Write About
At WhoIsSandyMoore, we like to keep things simple! Below are the big content anchors that hold our website on course.
- Pay Per Click Advertising
- Internet Marketing Related
- Product Reviews – Reviews must be legitimate and honest (without the big sell)
In addition to your tips and advice, we encourage you to share your personal anecdotes, experiences, and stories. For example, if a certain experience with a client taught you something that changed the way you think about the entire business, that’s something our community will relate to.
We’re Well Written
Our desired content level on the WhoIs Blog is anywhere from Beginner to Intermediate. Perhaps the best word is “approachable.” Focus on keeping your content entertaining, informative, and succinct.
We encourage you to break down complex ideas, give step-by-step instructions, and tell stories that help illustrate your ideas. Be interesting.
The only ironclad rule we can give you is that your content must be 100% up-to-date. Things change fast online, strategy must change with it.
We Are Quality
Our target word count is exactly how many words it takes to get your point across in a blog post — no more, no less. We are looking for posts that give value to our readers. Share what you know, cover new ground, tell readers what you’ve discovered… and run spell check for heaven sakes.
When it comes to your writing style, remember to keep it conversational. Break down your ideas into jargon-free, easy-to-read sentences that any beginner level reader can engage with. Remember that this is a blog, so the better users can understand, the more they’ll appreciate your content.
What’s in it for YOU?
The WhoIs Blog is a great place to build your personal brand. In fact, it’s all about you.
As a contributor, we want to help you tell your story. We’ll provide you with an opportunity to link back to your site in each article and our social team will make you feel like an online marketing celebrity.
However, we do require helpful, informative, original content… not sales copy. We want to sell YOU, the expert on the WhoIs blog… not your products and services.
In addition to linking to your website in your author bio, you’ll be plugging into the hyperactive community of marketers that visit the site each day looking for fresh, useful content.
Guest Blogger Submission Flow
All content will get one last check through to check for grammar, punctuation, etc. If there are any issues that need to be resolved, we’ll contact you via email. We look forward to having you as a contributor at WhoIsSandyMoore.com
Send us a private message on our Facebook page, or email us directly: firstname.lastname@example.org
Grab your free copy of Make Your Words Sell and watch your list build like Crazy!
Good copy writing is a skill I thought I had a handle on. Having read a myriad of books on the subject I can say I pretty much have it down pat. However, I am always finding new material to use in my writing ventures. When I found Make Your Words Sell I was literally like a sponge and couldn’t put it down until I’d read all the way to the very end. I realised at the end of the book that it was just the beginning of a new chatper in my writing skills. Always Learning.
Did you ever see a headline that absolutely demands attention?
A headline that says to you “Hey, I’ve got this for you!” Or one that completely seduces you to click on it?
I know I have, those are the headlines that people are making money with and a lot of it….. Now you can tap into this writing technique yourself with Make Your Words Sell and I’m giving it to you for free today.
But before you get your copy I just want to wet your appetite a little so you can know just what’s in store for you with this mind blowing book. If you can’t wait you can go to the bottom of this page and get your copy right Now!
Here’s just a snippet of what’s in store for you…..
How to create and develope ….
- Your own marketing concepts
- Your own individual Style
Learn how to create persuasive sales-generating headlines and copy that will motivate your specific prospects into buying from you.
You will never copy anyone else’s emails again, you will be writing your own original sales copy unique to your own situation and product.
Have you ever read a headline that has grabbed your attention and then you read the body… and it says “now that I have your attention” Yuck! I have to say I honestly feel cheated and click off the email immediately! You too hey!
Lets get real for a min. You want people to get to know you, you want them to join your list so you can share your information with them and you want people to eventually buy from you. So why would you trick them into opening your email…? Why? Because desperate people do desperate things! By tricking your reader you have just lost a potential customer. They will not join your list and they will never buy from you. Once they are gone, they are gone forever!
And Yes, I love this book can you tell… lol. You will too! (click on the book)
Time to Grab Your Free Copy Below
I love sharing great content with my readers and always endeavour to give value to help you achieve in your business.
Want to market your business online using free Marketing strategies? CLICK HERE!
Killer Email Tips
The internet is just overflowing with marketing emails at the moment. Everyone is trying to promote their affiliate programs and their home based business opportunities. Email marketing is one of the most effective strategies – if carried out correctly. Using the killer email strategies below will change the way you email your client from this day forward.
Not everyone likes to read emails. In fact, if you are like me most of them go directly to junk folder! However, I do go through them quickly once a week to make sure I haven’t missed anything important.
Email Marketing takes time to become effective…. you have to be persistent and patient nothing happens overnight. It is said that it takes approximately 7 emails from the sender until the recipient starts to take notice…. and that’s if they are the best emails with the best headlines that offer the best value to the reader. Mastering killer emails and writing techniques will generate huge income if done correctly.
These are only a few basic strategies to get you started with your killer email strategy.
The Email Headline
This is the most important part of your whole email, much thought should be put into your headline. A killer email headline will be the one thing that captures your audience and give you the click! You will need to step outside the box to create curiosity for your reader. One of my favourite sites for headline inspiration is copyblogger.com. They have a whole section just related to great headlines that you can use when writing your killer emails.
Another email headline tool is The Advanced Marketing Institutes, Headline Analyzer.
Many people will tell you email marketing just simply doesn’t work…. these are the people that are not writing “Killer Email Headlines”.
To do this you can capture their curiosity, shock them or capture their emotional side. Another effective way is to ask a question to get them thinking.
The Email Body
Your killer headline has captured their attention and now you have to give them a solution to their problem. Write as if you are writing to 1 person. Don’t address them as you are writing to a list. This makes your email more personal, giving great results to your campaign.
Let them know what you can do for them. Tell them how you can solve their internet marketing or business problems, with a solution. Use emotion in your words. I have a list of power words I use i.e. Ingenious, Blinding, Maximize, Cutting Edge… just to name a few. There are literally hundreds of these power words that you can use in your email marketing.
A Call to Action
Tell your reader what to do next. You want them to click on your website to generate leads and income. Right? You will need to direct them, tell them exactly where to go to get this information. Your email marketing strategy should be strong and to the point.
You’re Email Signature
I say this so much I even bore myself! You need to be transparent, people join people not businesses! Sign your email with your name, your phone number, Skype username, your blog address. Give them every opportunity to be able to connect with YOU.
Here’s a recap for successful email writing….
- Here is what I’ve got for you (headline)
- This is what I can do for you (body)
- Here’s what to do next (call to action)
- Signature detail (be transparent)
Don’t do this!
A bad example I just pulled from my spam folder.
Subject: $1,980 with no selling!
Body: Everyone is doing this…. no selling, no recruiting, and no training.
Signature: Check it out…. http://whatabigscam.crap
Anyone with half a brain or who has had any experience with internet marketing will not fall for this. This is the kind of email that gives the internet and email marketing such a bad name.
So, you see what I mean? If you are trying to make it online and want to build a good quality list of people you can sell to in the future you need to give them value, give them what they need. They are looking for someone they can trust. Writing good marketing emails will help build this trust for you and your list.
Until next time….