If you’re ho-ho-hoping for big sales this holiday season, your small business needs to have a smart marketing strategy in place. It’s no longer enough simply to advertise your sales on Facebook and send out the occasional “happy holidays” tweet. To stand out from your competitors, you need a unique, fun and creative way to catch customers’ attention, whether you’re touting your latest product or promising deep discounts for Black Friday.
Read on for a rundown on six can’t-miss marketing tactics for your small business this holiday season.
1. Run a Free Shipping Campaign
You’re undoubtedly familiar with Cyber Monday and Black Friday, but have you heard of Free Shipping Day? Five years ago two entrepreneurs came up with the idea to band brands together to offer free shipping in mid-December, targeting the then-increasing number of shoppers who were doing their buying online. Each year since, the day has grown in scope and importance to include major brands such as REI, Harry & David, RadioShack and Bass Pro Shops. All participating businesses receive a link on the Free Shipping homepage, which can mean exposing your name and your product to millions of new users. What you gain in free exposure more than makes up for the shipping costs you swallow.
2. Use Retargeted Ads
Let’s be clear; you should be using retargeted ads throughout the year, but they’re especially important around the holidays, when people spend more time online shopping and scoping out deals. Retargeted ads are those that pop up only on screens of potential customers who have already accessed your web page once before. They include exclusive offers designed to turn uncertain browsers into buyers. If you add a holiday theme, there’s a greater likelihood your ad will be noticed and responded to this time of year.
3. Make a Holiday Mobile App
Mobile is the big buzzword in marketing these days, with more and more people shopping from their smartphones. If you want to up your mobile sales while also creating buzz with customers, a specialized holiday mobile app is a great way to optimize your sales. Sound too technical for a small business? Actually, there are a number of programs that will walk you through the creation of your new app, making it a project you can get done in a single morning.
4. Join a Location-Based
Again, the importance of mobile this holiday season cannot be overemphasized. Sign up with one of the location-based deal services, such as ShopKick or Shopify, which offers rewards in return for just stopping in at the bricks and mortar location of your store. The apps will alert users when they’re walking past your store, driving holiday traffic. Don’t forget to prepare your Google+ with great product images and testimonials and reviews from loving customers.
5. Start a Holiday Newsletter
According to a study by Visa, email marketing is the No. 1 way to entice returning customers to make another buy online. Offer a holiday newsletter that’s equal parts sales pitch and useful information. You could include a listing of local holiday events or tips for present wrapping. You can also offer discounts and special “flash sale” events available only to those who sign up for the newsletter. Promote it on social media and you’ll pack a double wallop, advertising to social media followers and former customers.
6. Sponsor a Pinterest Contest
This season Pinterest will be abuzz with people searching for gift ideas and holiday recipes. It’s a great place to sponsor a contest, especially if your small business targets women. Eighty percent of Pinterest users are women. How you carry out your contest depends on what you’re selling. For instance, a hobby/crafting store might invite people to pin the best gift wrapping ideas using items available in the store. Draw a winner at random from everyone who enters, with the prize being one of the items used for decorating.
Our Company No Longer supports 5 Dollar Wonder
5 Dollar Wonder Automated Marketing System was made for those who don’t know how to market online right through to those who know exactly what to do in regards to marketing a small business online such as this.
Many of my Facebook and list subscribers have been asking me “what’s inside”? I don’t have PayPal… can I use Payza? (Yes you can) The question you should be asking is “What’s not included in the 5 Dollar Wonder Business”? Lol…. Now obviously I can’t list every single bonus, however I will give you a list of nearly everything included in the program.
The only cost involved here is $5 per month (actually $4.99) or $50 lifetime payment… that’s it… no other costs involved.
5 Dollar Wonder program will put $5 and $50 dollars into your PayPal or Payza account instantly… this means there is no middle man… all commissions go directly into your PayPal account via PaySpree. This is going to make you a never ending monthly residual income for a long time to come. I’ve mentioned how the business works in my last post about 5 Dollar Wonder Business.
There are so many bonuses included I can’t list them all… you can check some of them out below…… so, here goes…..
- Step by step setup instruction so you can’t go wrong
- Facebook Ads to copy and Paste
- Over 100 Facebook Groups to join
- Ready-made email ads you can use and make your own
- Tried and tested classified directories with instructions on how to post
- Lots of classified ads for your own use
- How to Forum Marketing with more than 5 forums to join that work
- Banners to use on your website or traffic exchange
- Fact and Questions page, including support – online help
Free Bonus Products from the library – Some with Private Label Rights
- Facebook For Business
- Google Plus for Business
- Expert SEO
- LinkedIn for Business
- Copywriting Secrets
- Google Traffic Tips and Strategies
- Blogging for Small Businesses
- Facebook fan page Blueprint
- Twitter Basics
- What Steve Jobs Taught Us
- fan page Ad Secrets
- Photoshop for Newbies
- 30 Photoshop Templates with Master Resell Rights (worth way more than $4.99 just on ist own)
- Backlink Flood eBook and Software
- Pinterest Expert
Plus 15 more amazing products you can download to help you make money online…. There is so much value inside this business…… I think you get it by now that we are over delivering on this mighty product with the low, low price of $4.99.
Another Way to Earn with this Business is revenue that you will receive when a person places an ad on your website at the bottom as seen below.
Your automated website and digital sales page will include 14 125 x 125 banner ads spots. Should any of your website visitors purchase an ad spot subscription, their ad will be placed in a rotator and displayed on the 5 Dollar Wonder network of websites.
As a member of 5 Dollar Wonder, you will receive $5 per week per ad purchased through your automated website (you could earn unlimited extra dollars from this each month) on top of any membership and product sales you could already be making.
5 Dollar Wonder is an automated business that avoids all the pitfalls and struggles that the vast majority of other Internet Income opportunities on the market. This is NOT a risky MLM, Pyramid or Matrix program. It’s a fully automated marketing system that pays you 100% commissions and comes complete with optimised advertising and marketing materials to get you started quickly.
The simple fact that you can also make a residual monthly income with sales of $4.99 over and over again plus random $50 sales for the lifetime option… makes this the easiest way to make money online.
I literally made my first sale in less than 8 hours after setting it up! I’ve been online since 2009 and this is the fastest money I have ever made.
Watch the video and see how easy it is to get started. For those of you reading who are already having success with 5 Dollar Wonder, feel free to share your success stories below or any other great marketing tips you want to share.
My Special Bonus When you Join
500 Free Business Leads per month
To claim my resource to your free monthly leads simply send me your PayPal or Pay Spree receipt when you sign up….. for $4.99 to WhoIsSandyMoore at gmail.com and I’ll send you the link claim your free leads.
How to Write a Landing Page that Converts
When someone visits your web site, you have about 2 seconds to convince them to stay – sometimes less. When they do stay to read more, you have to make sure that every sentence of your copy is strong so that you can convince them to buy your product or service or to click on your ads. When you are running a PPC or e-mail campaign, it is even more important that the copy on the page you direct your visitors to – your landing page – is strongly written so that you get the greatest return on your investment.
Writing landing page is an art as much as a science. You will likely need to write dozens of them before you start to get down your technique. However, there are a few tips that can help you improve your landing pages to start seeing results faster. Here are a few things you can do to write a landing page that converts:
Identify a Goal
You can’t get your readers to do something if you don’t know what you want them to do. “Buy more” isn’t really a goal. However, “buy my e-book of Paleo recipes” is a goal. “Buy my weight-loss supplement” is a goal. “Hire me for small business consulting” is a goal.
Make sure that each sentence on your landing page is written to achieve the goal you have set. If you have different goals for sales on your site, you will need to write different landing pages for each. Focusing on a single goal for each page will increase the strength of your copy and increase your conversions.
Be Detailed and Specific
Don’t just talk about how your product is “great” or “innovative” or “ground-breaking.” Talk about how it helps you to lose 10 pounds in 7 days or that it has helped a Fortune 500 company to increase sales by 133 percent this quarter. Provide detailed and specific information about your product or service to show how it will benefit your customers.
Focus on the benefits of your products and services, not just its features. How will it help your customers, specifically? Instead of pointing out that the product can produce results in an excel format, talk about how it can save the customer time by generating fast data reports for quick analysis. Use short sentences and simple words to convey your point, rather than relying on industry jargon, which could alienate some potential customers.
Appeal to Emotion
Many people base their buying decisions on their emotions. They feel excited about a product, or they feel the product will be the solution to some problem that has emotional weight. For example, you may appeal to emotion by talking about how your product will solve their financial worries, highlighting the kind of life they can live if they buy your product and put it to use. You can appeal to their fears of losing money or of not being successful. You can appeal to their sense of urgency to act before the economy turns and their opportunities are lost.
Figure out how you can appeal to emotions and make sure you use the second person – “you.” This makes your appeal more immediate and personal, and it gives readers a reason to act.
Use Strong Headlines and Sub Headers
Your headline may be the only chance you have to get your visitors to read your page and learn more. Most people will glance at the headline quickly, and if it doesn’t pull them in, they will click off the page. Make sure your headline gets right to the point and promises some resolution for your readers.
Also pay equal attention to your sub headers. Many readers will only skim your article, even if they’ve decided to move past the headline and read more. Your sub headers may be the only opportunity to sell your product. Hit on key points in your sub headers and make them strong and interesting.
Include Clear Graphics
Your landing page should be mostly text and information, but well-placed graphics are also important. In particular, a large button-type graphic is important to show your readers where they can buy your product or book your service.
Other key graphics may be well-placed photos, div bars, or arrows. Make sure that whatever graphics you include are used appropriately. An overuse of graphics or tacky graphics can make your page seem spammy.
There are many more successful elements to a landing page that converts. Start with these tips and practice until you find the best strategies that work for your product. Remember to A/B test elements of your page to tweak it until every element is working to increase sales.
I was recently approached by Mike Thomas of IASPromotes.com and asked to share his amazing infographic about measuring the value of promotional marketing.
Mike says “Attention, attention, read all about it! Promotional marketing is going to new heights with advertising products. It’s no longer the 1900s when newspaper boys shouted headlines from the street corners. Marketing strategies have changed since then by incorporating other advertising platforms. Stop the presses and reevaluate the marketing strategy for your business to get the most out of your advertising budget. Not everyone has the means to pay $100 million for a celebrity endorsement or $3.8 million for a commercial to air during the Super Bowl.”
How do you share your own personal message with the world? How do you brand yourself, tell your story completely and still make money? What personal experience and knowledge have you gained throughout your life that you can use to brand yourself online?
That’s right, when you share your knowledge with others and brand yourself as an expert in your niche or industry, people will come directly to you, start referring you to others and this is where you can monetize your knowledge online that will brand yourself.
Right now, you would be thinking “What do I know that’s so special I could share it”? I know that’s what you’re thinking because it’s what I thought when I was first starting out online. You may already be an expert in a certain area and just don’t know how to put this expertise to work for you and your brand. When you brand yourself online you can’t let fear get in the way…. don’t worry what others will think of you or your story. You can’t attract everyone to you, just those that relate to your story.
Everyone has knowledge, wisdom and some kind of expertise they can offer to others. I’ll use myself as an example, 5 years ago my position in real estate was replaced by someone much younger and less expensive than me. It was at this time that I turned to the internet to secure my families future… being a solo parent, the pressure was on and I had to work fast.
It took me a while to find the right direction, mentor and mindset and when I did it was full speed ahead. The first thing I did was brand myself on line… endeavouring to show transparency through telling my story. I didn’t set out to change the world I just wanted to change the world of those who were interested. I figured, if I could make a difference in my life, I could show others how to make a difference in theirs.
Back then when I was starting, there was a kind of secrecy to getting started online and everyone seemed to have an agenda and trying to sell you something. I knew I didn’t want to be one of these people. My work ethics and values were way above hammering people with products and sales pitches.
I was hearing all kinds of jargon like blogging, Facebook, Social Media, Content marketing etc… I really didn’t have any idea how to get my message out there or how to build a revenue base from my message. By surrounding myself with experts in my industry, by modelling them, watching them and ultimately befriending them I learn’t how to build a real business from either the knowledge I already had or by gathered knowledge from others on and offline. I attended conferences, listened to powerful mindset training and even found myself a mentor who gave me endless ideas on how to brand yourself online.
There are certain steps you will need to take to become an expert in your field online…. Here are a few tips.
Choose your subject. This could be anything you are passionate about or you may decide on a new subject you are going to become a master at and teach others to become a master in this subject too. It’s no use choosing something just because it’s popular, if you are not passionate about it, it won’t work… you have to own it.
What are you learning now that you love? What would you like to shout to the world? What set of values would you share with people and which one of these things would you like to make an income doing?
I ask these questions of my clients so they can delve deep into their thoughts and do what they truly love and to get their minds ticking. Once you start to change the way you think and dig deep within your true self this is when you will truly make a difference, not only to your life but to others as well.
For example – you could be an outstanding executive for a major company, why not teach other people how to become an amazing executive as well. You’ve been there done that, you have an abundance of information about how you got to where you are today, share it! By sharing and giving advice about what you know best you can brand yourself as the go to person in your field.
What’s your Story that will brand yourself?
The big thing that differentiates one brand from another is their story. This isn’t rocket science I know, everyone has a different story and people want to hear it. Your story is what will make you stand out from the next expert in your field. We all have the same tools and technology however the difference is the quality of your story and how you connect with people and explain who you are, how you are different and what values and service you have to offer.
When telling your story you need to have credibility and there are 3 ways to demonstrate your expertise. Tell the story of how you get results. For example, if you were a top real estate agent and you sold 60 homes per month. You then tell the story of how you sell 60 homes per month, this will give you credibility.
In fact I have a friend online who’s an expert interviewer. Peter had been marketing online for a few years part-time and he knew he needed to become an expert in his field to make money. How better to do this than to interview experts in the field of marketing. He no runs The Peter Montgomery Show and has turned this expertise into his product. Peter’s an excellent example of when you can get results from researching other people you then become the reporter and the research expert which also then makes you a good role model for others to follow.
Brand yourself via connection
The next step to brand yourself is all about making a connection with your audience. Let your audience know there’s nothing special about you, help them understand that you’ve been through the same struggles that they have been through and if you haven’t, then let them know that you can empathise and understand what they are going through.
You will make the best connections with your audience, not by bragging about all you have conquered but by letting them know that you too have been through the struggle. You are just like them. People, want to know you and when they know, like and trust you they then gain that level of authenticity with you. You become transparent.
Your readers will want to hear the good parts of your story too, how you “made it” just not upfront.
This is just the tip of the iceberg when it comes to branding. There is a lot more to tell you, however I think this article and the tips provided will help you understand the basics whether you are a large or small business.
A few tips to remember to brand yourself online.
- Look at what you are passionate about – what you love to do and what you want to shout to the world. The more passionate you are the more successful you will be. If you don’t have something you are passionate about do some research and perhaps you will find something to inspire you.
- Get someone else’s perspective, your friends will love to tell you what they think you would be great at and you’ll also get a few more good ideas to toss around and brainstorm.
- If you are already an expert at a particular subject, brand yourself as the expert in this field.
- Surround yourself with other leaders in your field, hang out with them, follow them and friend them. You will learn so much from hanging out with the right people and they will help you brand yourself online.
- Tell your story – Not to give you bragging rights, but to give you transparency with your readers so they will know you are like them, you are human and have been where they are.
- Your story should have credibility. The way to show this credibility is by showing your results or proof of how you have become an expert at what you do. Show people that you have good values and are a role model, they will be happy to do business with you.
- Even if you think you don’t have a story and are just starting out, people work on the theory that if you are honest and transparent you are worth knowing and will follow you and listen.
To brand yourself online is to give you and your business a strong internet presence, credibility where you control your own search results.
“To Continuously Be Successful You Must Do Different Things Continuously!”
Without a 2013 Marketing Plan you are setting yourself and your business up for failure.
For the small business owner, online marketing procedures and tactics can be a never ending headache. This is especially true for those businesses without a marketing plan.
What makes it even worse is the mountain of so called experts and gurus sipping cocktails on sun drenched beaches in the Bahamas, promising you can make millions.
Having worked with many small business owners over the past years, I am yet to find the magic trick that will allow me to lay on a banana lounge on a sun drenched beach and achieve massive success. As a business owner or if you are starting a business, you’ll be aware that marketing is the lifeline of your business and without a marketing plan your target audience simply will not find you.
With the correct marketing plan and system in place your business can attract a regular flow of clients, leads and sales to your business. These days many small businesses are hiring marketers to do this for them which eats considerably into their marketing plan. This is great if your business can afford it however, many people starting from scratch or even in their first couple of years would rather put their marketing budget into tools and systems that will help their business run more efficiently.
Having a marketing plan in place will be the difference between a successful 2013 taking forward steps and scratching your head half way through the year wondering what you are doing wrong.
Here are a few steps to take into consideration to optimize your marketing plan.
Understand your target audience
Understand your target audience and why they need your product or service, why they buy, know their pain and ask questions via online surveys to get to know what your client needs from your business. This is also forming a better relationship with your client/customer that will last a lot longer than trying to sell them on your product.
What value are you giving your clients? Perhaps you need to re-evaluate what makes you stand out from your competitors and what makes you unique and the way you communicate with your clients and prospective clients.
Your marketing plan should also include the following…..
A mix of paid and free marketing strategies should be implemented into your marketing plan. Facebook advertising, banner advertising (online display) on high authority websites or Google advertising are a few examples of paid marketing strategies and should be a strong backbone to your marketing plan for 2013.
Not everyone can afford paid marketing strategies however, I would advise you not to go full speed ahead into a Google Pay Per Click marketing campaign until you are more experienced in this strategy as I have seen many marketers come unstuck after spending thousands of dollars with little or no results.
Assuming your website is already up and running on the WordPress.org platform or has a WordPress.org blog attached to it, you should be good to go with the next strategies. If your website is not yet set up, it’s not difficult to start today and be up and running with a basic website within 24 hours. You can find more information on how to set up your new website here.
Be sure all your newsletter and website information are targeting the right audience. Write a plan for your content at least a few months in advance and know how you are going to distribute your content so it reaches your audience though search, display and social media. Always have a call to action at the end of your content so your readers know the next step to take to obtain what you are offering.
Onsite conversion strategies
Don’t forget the many other marketing strategies to implement in your marketing plan such as video marketing, email marketing, press releases, engaging with your clients via social media, content sharing and a consistent SEO plan to see your business make new heights in 2013.
January 2013 marks a new beginning, a new month, a new quarter, the first month in 2013 and a new chapter in your business. 2012 may not have worked out the way you planned and that’s ok, just don’t drag your old ways of 2012 into 2013.
Part of your marketing plan should be to know and how to implement the different marketing strategies within your business. These are many and varied as mentioned above and if you are only using one of two of these strategies you could be losing customers and new leads into your business. Without a marketing plan that covers most of what I have spoken about here you are missing out on genuine customers that want what you have no matter what your service or product. Let’s face it….. if your business was right under you customer’s nose where they are looking for what you have…. You wouldn’t be reading this now.
The biggest problem with most marketing plans is that many business owners don’t know how to implement most of these strategies and don’t know where to go to learn how to implement these powerful marketing strategies. The internet is a BIG place where you can easily get lost in the amount of information online, spend thousands of dollars outsourcing to the wrong people or on PPC (pay per click) advertising as I mentioned above.
The biggest factor to my business success over the past few years has been… having a support team when I’d come across online obstacles. Being able to find answers to my questions and having the support and experience behind me that has helped grow my business. You can’t run a successful business online by yourself and have success, if you don’t have the network and support to turn to when you don’t know the next step. You would now be thinking to yourself “what has Sandy’s business success have to do your my marketing plan for 2013”?
I certainly would not have had the success I am seeing in my business if I only used one or two marketing strategies in my marketing plan. Over the past 4 years I’ve learned every marketing strategy possible which makes it possible for me to implement and grow my business into the future. Of course as the internet changes I need to keep up with these changes so I can continually reach my target audience who are searching Google for what I offer.
Make 2013 your year to be a success online. Extend your marketing plan so that your business can grow not just for this year but growth to sustain your business for years to come.