How do you share your own personal message with the world? How do you brand yourself, tell your story completely and still make money? What personal experience and knowledge have you gained throughout your life that you can use to brand yourself online?
That’s right, when you share your knowledge with others and brand yourself as an expert in your niche or industry, people will come directly to you, start referring you to others and this is where you can monetize your knowledge online that will brand yourself.
Right now, you would be thinking “What do I know that’s so special I could share it”? I know that’s what you’re thinking because it’s what I thought when I was first starting out online. You may already be an expert in a certain area and just don’t know how to put this expertise to work for you and your brand. When you brand yourself online you can’t let fear get in the way…. don’t worry what others will think of you or your story. You can’t attract everyone to you, just those that relate to your story.
Everyone has knowledge, wisdom and some kind of expertise they can offer to others. I’ll use myself as an example, 5 years ago my position in real estate was replaced by someone much younger and less expensive than me. It was at this time that I turned to the internet to secure my families future… being a solo parent, the pressure was on and I had to work fast.
It took me a while to find the right direction, mentor and mindset and when I did it was full speed ahead. The first thing I did was brand myself on line… endeavouring to show transparency through telling my story. I didn’t set out to change the world I just wanted to change the world of those who were interested. I figured, if I could make a difference in my life, I could show others how to make a difference in theirs.
Back then when I was starting, there was a kind of secrecy to getting started online and everyone seemed to have an agenda and trying to sell you something. I knew I didn’t want to be one of these people. My work ethics and values were way above hammering people with products and sales pitches.
I was hearing all kinds of jargon like blogging, Facebook, Social Media, Content marketing etc… I really didn’t have any idea how to get my message out there or how to build a revenue base from my message. By surrounding myself with experts in my industry, by modelling them, watching them and ultimately befriending them I learn’t how to build a real business from either the knowledge I already had or by gathered knowledge from others on and offline. I attended conferences, listened to powerful mindset training and even found myself a mentor who gave me endless ideas on how to brand yourself online.
There are certain steps you will need to take to become an expert in your field online…. Here are a few tips.
Choose your subject. This could be anything you are passionate about or you may decide on a new subject you are going to become a master at and teach others to become a master in this subject too. It’s no use choosing something just because it’s popular, if you are not passionate about it, it won’t work… you have to own it.
What are you learning now that you love? What would you like to shout to the world? What set of values would you share with people and which one of these things would you like to make an income doing?
I ask these questions of my clients so they can delve deep into their thoughts and do what they truly love and to get their minds ticking. Once you start to change the way you think and dig deep within your true self this is when you will truly make a difference, not only to your life but to others as well.
For example – you could be an outstanding executive for a major company, why not teach other people how to become an amazing executive as well. You’ve been there done that, you have an abundance of information about how you got to where you are today, share it! By sharing and giving advice about what you know best you can brand yourself as the go to person in your field.
What’s your Story that will brand yourself?
The big thing that differentiates one brand from another is their story. This isn’t rocket science I know, everyone has a different story and people want to hear it. Your story is what will make you stand out from the next expert in your field. We all have the same tools and technology however the difference is the quality of your story and how you connect with people and explain who you are, how you are different and what values and service you have to offer.
When telling your story you need to have credibility and there are 3 ways to demonstrate your expertise. Tell the story of how you get results. For example, if you were a top real estate agent and you sold 60 homes per month. You then tell the story of how you sell 60 homes per month, this will give you credibility.
In fact I have a friend online who’s an expert interviewer. Peter had been marketing online for a few years part-time and he knew he needed to become an expert in his field to make money. How better to do this than to interview experts in the field of marketing. He no runs The Peter Montgomery Show and has turned this expertise into his product. Peter’s an excellent example of when you can get results from researching other people you then become the reporter and the research expert which also then makes you a good role model for others to follow.
Brand yourself via connection
The next step to brand yourself is all about making a connection with your audience. Let your audience know there’s nothing special about you, help them understand that you’ve been through the same struggles that they have been through and if you haven’t, then let them know that you can empathise and understand what they are going through.
You will make the best connections with your audience, not by bragging about all you have conquered but by letting them know that you too have been through the struggle. You are just like them. People, want to know you and when they know, like and trust you they then gain that level of authenticity with you. You become transparent.
Your readers will want to hear the good parts of your story too, how you “made it” just not upfront.
This is just the tip of the iceberg when it comes to branding. There is a lot more to tell you, however I think this article and the tips provided will help you understand the basics whether you are a large or small business.
A few tips to remember to brand yourself online.
- Look at what you are passionate about – what you love to do and what you want to shout to the world. The more passionate you are the more successful you will be. If you don’t have something you are passionate about do some research and perhaps you will find something to inspire you.
- Get someone else’s perspective, your friends will love to tell you what they think you would be great at and you’ll also get a few more good ideas to toss around and brainstorm.
- If you are already an expert at a particular subject, brand yourself as the expert in this field.
- Surround yourself with other leaders in your field, hang out with them, follow them and friend them. You will learn so much from hanging out with the right people and they will help you brand yourself online.
- Tell your story – Not to give you bragging rights, but to give you transparency with your readers so they will know you are like them, you are human and have been where they are.
- Your story should have credibility. The way to show this credibility is by showing your results or proof of how you have become an expert at what you do. Show people that you have good values and are a role model, they will be happy to do business with you.
- Even if you think you don’t have a story and are just starting out, people work on the theory that if you are honest and transparent you are worth knowing and will follow you and listen.
To brand yourself online is to give you and your business a strong internet presence, credibility where you control your own search results.