There’s been a rumour going around recently that businesses are having trouble getting Facebook Likes. The recent Timeline changes have confused many business owners, online and offline. I’m writing this article for a client who wants to know how to find new customers using the Facebook like strategy and then drive this traffic to her Fan page.
The fact is, you don’t have to spend thousands of dollars to buy Facebook Likes and gain hundreds or even thousands of leads. With a large fan base, it will be possible to do the following.
Build a profitable business, not just a fan page.
Reach hundreds of thousands of people.
Develop a real, valuable list of contacts.
Turn leads into paying customers.
Give you a long term traffic source.
In the case of my client, LaPosh Boutique, who sells the latest fashion in wedding dresses, flower girl and mother of the bride as well as runway ladies fashion. LaPosh knows there are millions of prospective customers and brides online looking for their beautiful bridal wear and products. They are just not aware of the many ways to tap into this never ending traffic source and get more Facebook Likes or prospective customers.
The Mystery Solved about Facebook Likes
Using social media to gain new customers is not the mystery it used to be if you can find the traffic and then drive this traffic to your fan page and hence gain the Facebook likes you require. This will build an ongoing list of people looking for exactly what you have.
Here’s how to drive traffic and build your Facebook likes.
Step 1. Find other fan pages that have already done the work for you, pages that already have tonnes of fans all in the one place interested in what you have. That is, thousands of fans already interested in the bridal market….. as mentioned earlier with my client La Posh Bridal.
Step 2. Go to the Facebook search bar and search for fan pages to do with your niche. i.e. for the bridal industry you could search for wedding car hire. The first one that appears in the search is Wedding Car Hire in the UK with over 11,000 Facebook likes. My client sells her made to measure beautiful bridal gowns online so here on this fan page are over 11,000 prospective clients.
Keep doing this and liking different fan pages within your niche.
Next you could search “Wedding Dresses” a list will pop up in the search and then go to the bottom and click on “See more results for wedding dresses” where a full list will pop up. Go to the left side of the page and click on pages.
The first page that comes up is Wedding Dresses with 292,999 fans, so click on the like button and head on over there to check out their page.
How would like to put your message in front of this amount of fans who are interested in your niche…. ?
Step 3. Use this simple technique to bring those fans back to YOUR page.
Now, go back to your fan page and make a post on your page and be sure to tag the fan page for Wedding Dresses. To do this you simply type @wedding dresses and the wedding dresses site will pop up…. So just click on in to add it to the post. The 292,999 fans from Wedding Dresses will see your post and then head on over to check your page out.
LaPosh Boutique, my client would write “Check out the gorgeous lace wedding boots over @wedding dresses.” Then simply click on post. You will see “wedding dresses” will be tagged and highlighted in Facebook blue.
Another way to attract more Facebook Likes is to search the same way as above for people in your niche i.e. Bridal niche “Eventz N Trends”. You then find an image on their timeline, click the share button, a box will pop up and you will then see a drop down box at the top. You will then have the opportunity to post on your own timeline, a friends timeline or your own fan page.
In this case you would click on “Share on my Fan Page”. Write a nice comment about their image and don’t forget to tag them again using @ Eventz N Trends … then post.
Remember, you must “like” these pages first or this simply won’t work.
By using this exact method you can attract endless amounts of leads back to your Fan page for free. This is the same tactic used by numerous online marketers to attract endless new customers to the Fan page and gain thousands of Facebook Likes.
Step 4. Post at the right time for more Facebook Likes
For instance, be smart about time zones. My client is based in Perth, Western Australia and sells not only to her local market but also to overseas clients.
I recommend posting twice a day at least using the techniques above. Think like your client….. the bride. She works all day and can’t wait to get home and get online after dinner at around 7.30 pm or sometime after to check out what’s happened on Facebook today.
However, my client also wants to attract overseas clients as she sells made to measure wedding gowns online. The best time to attract these people would be at their end of day, so I caution you to check out time zones and make sure you post at times you will get the best response.
A little trial and error will work here.
For me, I live on the East Coast of Australia in Sydney and my target audience are local and global as well. I find it best to post first thing in the morning and then around 9pm in the evening, when I know some of the USA is just waking up and checking their morning mail and reading Facebook updates.
It’s important to remember that it’s not about how many Facebook “Likes” you have but about how you interact with these customers that will turn them into long term paying customers.
Just like Facebook, I’m always coming up with new ways to market my clients business online as well as my own.
How do you drive more customers to your fan page for more Facebook Likes? Leave a comment with your tips.