Thousands of consumers and businesses are using Facebook for Business, however are they using it the right way and can they capitalise in 2012 on the through traffic?
Who’s using Facebook for Business?
I don’t know anyone who doesn’t have a Facebook account and any offline or online business that isn’t promoting their company online is leaving thousands of dollars on the table. For those of you not using Facebook for Business, it’s time to take a closer look. This isn’t a fad this is the way life is now, go online or go broke.
Facebook for Business, why should you care?
- Internet users are 51% more likely to buy from your brand if they follow you on Facebook.
- Plus they are 60% more likely to recommend your brand. – eMarketer
- 70% of Internet Users reported “trusting” consumer opinions posted in social media.
- Internet users spend 6 hours a month on some form of social media. – Nielsen
Even though some people may follow your business and not necessarily buy from you they are very likely to recommend your business and brand to their friends.
Facebook for Business – How do you capitalise in 2012?
Here’s some quick Facebook facts –
Over 500 million people on Facebook worldwide
Approximately 500,000 – 750,000 accounts are opened every day
There are 150 million on mobile
Facebook is #2 in web traffic (Google is #1)
When you think about the amount of times you search Google each day, we can confidently say that Facebook is the second most popular site for traffic online.
Facebook for Business in 2012
Facebook is one of many faces and is constantly updating the way we use it. Sometimes I’m not sure if they are attempting to make it more difficult for the average user, however I am sure they are making it easier for businesses and organisations to express their identity through new features just released.
For those already using Facebook for business you will perhaps be aware of these new changes:-
Brand your Page
Highlight what matters
Manage everything in one place………… See the highlights here
Be ready, these Facebook for business page changes take place on March 31st, 2012.
Facebook for Business – Your cover photo
Your cover photo is the first thing people will see when they visit your page. It’s important you choose a unique cover photo that represents you and your business brand. This could be a menu item if you are a restaurant, album artwork if you are a band or performer or a picture of customers using your products. Be creative and experiment with images your audience will respond well to.
You will find more information about cover photo’s here.
To be successful using Facebook for business it is imperative you have an appropriate amount of training in this area so you don’t make mistakes and drive thousands of potential customers away from your business.To be successful using Facebook for business it is imperative you have an appropriate amount of training in this area so you don’t make mistakes and drive thousands of potential customers away from your business.
Facebook for Business – Customer Service
Without you knowing it … your customers are looking for you on Facebook, if for instance they have technical issue with your product or questions about the service that you offer. When you have customers coming to your Facebook Business Page looking for answers this is a good thing. If your customer service is up to scratch and your company standards are high in this regards this is the place for you.
Imagine the feedback for your brand, business, company when a customer can have their question answered online and the problem fixed in a matter of minutes instead of waiting for up to an hour on a phone line or worst still a queue.
Many companies these days are employing someone from inside their business to man their social networking sites and keeping customers up to date with the latest information about the company and the latest products on offer.
Facebook for Business – When Customer Service Counts
Even companies known for poor customer service, such as a particular phone company here in Australia are on Facebook Pages! Now you may think this is a risk for a business of this size not generally known for its good customer service (I speak from my own experience). This would be one of the most disliked phone services in Australia as far as their customer service goes.
So, why would they risk people seeing abuse from their customers? There are many reasons:-
They want to be seen by the millions of people and potential customers that flock to Facebook daily.
They know that although there customer service may not be up to standard, they want your opinions on how to improve your experience with their company. What better place to get your instant point of view in real time.
They want you to see their latest products the minute it hits the market, you’ll see it on Facebook.
Imagine those Companies using Facebook for Business that have excellent customer service and offer online attention for their customers in real time? These customers are spreading the word online at a rapid rate of knots by hitting the “LIKE” button and sharing it with their friends, leaving you great product reviews and testimonials all over Facebook.
It’s no wonder thousands of businesses are making Facebook for Business their product of choice for advertising their business in 2012.
Facebook for Business | Where should you start?
It’s not really about where you should start but WHEN you should start and the answer is right now!
If you have someone in your business that is computer savvy and is keen to learn how to master your social networking it would pay to look at Mastering Social Media here. This is a training and marketing platform for those wishing to be successful online and learn how to market their business using social media and Facebook for business in particular. This is also a platform to learn how to generate new customers for your business long term through free online marketing strategies. I also offer personal support and guidance along the way when required.
There is a right and a wrong way to use Facebook for business so I highly recommend you source out the right information to assist you with the different strategies when using Facebook for business.
If you don’t have a staff member to do this for you or you would like to save yourself the time it takes to learn and implement Facebook for business, there are other choices available.
To discuss further options I can be contacted via the following methods below.
Phone: +61 415 145 948 or jump onto Skype.com and call me directly free of charge, Skype to Skype. 
Skype: sandymoore1
Contact us Here via Email
If emailing the subject line should read:- Facebook for Business
People are always asking me how I made 5,000 Facebook friends and the answer is very simple. I’ll give you all the details later in the post…… for now, I would like to focus on why some businesses can’t build 5,000 Facebook friends.
Why Can’t you Make 5,000 Facebook
Friends
One of the main reasons is that many people wishing to grow their business online using Facebook, simply don’t realise there is a process involved. What people do is they take it for granted that people will want to be their friend. This is not the case as a rule.
You must remember that not everyone on Facebook is there simply for business and not everyone is interested in what you have to sell.
Treat your Facebook friends with respect, the way you would like to be treated is a great way to start.
What is the process?
To start building 5000 Facebook friends the right way you need to have the follow.
A clear photo of yourself preferably in business mode. Many people put blurry images up which are very unprofessional.
Having a picture of you in a bikini or with your shirt off will not attract professionals interested in your business.
After all you wouldn’t go to a meeting in a bikini or with your shirt off.
Treat your Facebook friends like your business associates. One of the crucial mistakes people make when building 5000 Facebook friends is they force sell. What do I mean by “force sell”? Force selling is when you friend someone on Facebook you immediately post your business on their wall or send them a personal message saying “Hey Sandy, great to friend you, have your heard of this awesome new protein shake my company makes.” ? Or how about this one “Hey Sandy, great to have you as a friend here on Facebook. If there is anything I can help you with feel free to ask me.”
What’s wrong with this you say? Well for starters, how do you know I’m looking for help and secondly why are you assuming you actually can help me. You have no idea what my qualifications are and who I am. If you did you wouldn’t be asking such questions. These are actual greetings people have used with me.
This is the worst one. “Hey Sandy, I love networking and I see you do also. What do you think of my business opportunity http://pushymarketinglinkhere.com?
The most popular strategy for making 5000 Facebook friends is the attraction marketing strategy. I’ve been marketing on Facebook for over 3 years now and I would have to say three quarters of the business people on Facebook are not using this method.
Once friended, they also think this is a rite of passage to then send their business opportunity link by either a personal message, via direct email or posting directly onto their new friend’s wall.
What’s my secret to 5000 Facebook Friends?
I can tell you this… I don’t do any of the above. However, what I do is take an approach of actually making friends and sharing valuable information with them. You have to remember these people have friended me for the following reasons. They want to get to know me, they are looking for a business opportunity or they are looking for what I sell.
They are attracted to the way I market my business online. They see that I’m not spamming my business opportunity but having conversations with my friends and they want in also… they see this as a safe environment to be in. They need this safe environment where they can relax and take their time and get to know, like and trust you.
So, how do I use attraction marketing to gain 5000 Facebook friends?
When you are just starting out you will want to friend about 15 to 20 people per day. This is time consuming, however done the right way can get you great results in no time.
Choose friends with a professional image
Make sure when choosing friends that you surround yourself with those people whose profile image is of them. Don’t go choosing people who use their pets, cars, babies or the latest rock star or Hollywood icon. If you’re using Facebook for business you want to position yourself as a professional so, make sure you also have a professional looking photo of yourself.
Like this
Not like this
When people friend you, do this.
When people friend you on Facebook, except the friend request then send this message below. This is the exact message I used to gain 5000 Facebook friends.
Hi firstname,
I’m glad we could connect here at Facebook and I’d like you to know that I mainly use Facebook to build my successful online business.
Feel free to share your blog URL with me if you have one, I’d love to learn more about you, what your interests are and what you’re into online.
Hope your week is a successful one.
Warm regards,
Sandy Moore
Skype: sandymoore1
sandytmoore@gmail.com
whoissandymoore.com
Above is the exact message I used every time I received a new friend request or sent a new friend request. You will notice there are no links to my business opportunity plus I have added a few options for contacting me. You will find by using this message invokes curiosity and your new friend will ask you what business you are in. This gives you the opportunity to send them your free offer and an option to take a look at your business if they choose. This is a much better way to 5000 Facebook friends without having to spam everyone you meet with your business opportunity.
Use the attraction marketing method to build 5000 Facebook friends and remember is not really about the number of friends you have but the way you interact with these friends.
How to build a relationship with 5000 Facebook friends.
Now, just because they are now your friend does not mean you can start spamming them with your business opportunity. In fact, I can say that I have never posted my business opportunity unless someone has requested it. I would go to the extent of not even posting my business opportunity on my own wall and only post valuable information that will help others. Remember, the average person wanting to learn more about marketing their business online has little or no knowledge on the subject. Take an interest in their posts by commenting and starting discussions and just basically being your friendly self.
How to interact with 5000 Facebook friends?
When interacting you’re 5000 Facebook friends you should be sharing valuable information with them. This information should be shared via your website/blog. Not your business opportunity website. You can share posts about your products and services, new stock, marketing tactics, reviews etc…. what you share specifically depends on your business and what you do. Not only do you share this information on Facebook, there are also hundreds of other social networking sites you can share your valuable information.
Last tip for 5000 Facebook friends
It won’t take too long to get up around the 2,500 mark and when you do making Facebook friends becomes much easier. You now look popular to other people on Facebook and they will soon start sending you requests in bulk, which certainly takes the pressure off your friending regime.
Social Networking can be a time consuming strategy, however being a free method for lead generation, can definitely work to your advantage.
I think Facebook should lift the 5,000 Facebook friend limit….. what do you think?
P.S. I love what I do and so can you…. Connect with me HERE
Blogging goes hand in hand with social media marketing and one of the largest social networking sites is Facebook. Once you have completed adding content to your website you will want to share it with as many people as possible. Today, I want to share with you some of the Facebook groups designed for sharing your valuable information and reaching the masses.
What to Share in Facebook Groups?
Many marketers and business owners know that Facebook is a great place to share and unfortunately abuse this resource by spamming a link to their business opportunity. They then wonder why this strategy doesn’t work for them long term and the simple answer is people do not want your business opportunity constantly thrust in their faces. Everyone is doing it and if you are one of these people, you should take note of what I’m about to share with you.
Facebook Groups using Attraction Marketing
If you haven’t caught on to the art of attraction marketing yet I suggest you read up on this quick smart. It’s been around online and offline for a very long time and can work for your business with amazingly positive results.
This brings me to what you should be posting on Facebook groups and Fan Pages, which is quality information about your business or industry.
Hundreds of people join Facebook groups and “Like” Fan pages generally because they want information about a particular subject the group or fan page offers.
So you should join groups and pages relevant to your business. Here’s an example – if you are just starting out in the entrepreneurial world you could join my group “Creating Entrepreneurs One Step at a Time”. Here you will find seasoned entrepreneurs and those just starting out and wanting information about how to get started. It would be silly to join a group about weight loss if you sold stationary for instance…. I think you get the idea.
Please Note: The Facebook groups I have provided below may not be suitable to everyone.
How do I find Facebook groups to post to?
This is easy, just go the Facebook search bar and type in the words for your industry and see what pops up in your niche. For example, if you were in the Travel Industry you would type Travel into the search bar and then search. As shown below, there will be a mix of groups and pages that appear, just choose which ones suit your business the best.
Below you will find the list I personally use for online marketing, plus a few extras.
Sandy Moore Online
Creating Entrepreneurs One Step at a Time
WHAT CHA GOT? ADVERTISE HERE!!
MOTIVATED ENTREPRENEURS
Easther Sudharta Online Game Plan
MyOnlineGameplan -Taking Marketing to the Next Level
Network Marketing Australia & NZ
“REED ZODIAC ROOM!”
4,500 Network Marketing Friends In 45 Days
“Social Media Can Set You Free”
Add Networking Friends!
Post Your URL
Advertise Here
Ultimate Success In Network Marketing
Live More Work Less Lifestyle Gathering Place
Get Your Blog Followers
Wa’Dell L Jones & The MLM Success Tribe
Blacks Doing International Business with all Races
Attraction Marketing Training with Mavis Nong
Aussie Thunder
Motivated MLM Dads! But who may need Help!
Post it here daily
Add Networking Friends!
Broadcast Bloggers
Blogging
Network Marketers Unite
‘Social Media Trends’
FB For Fun and Profit
Moms Who work from Home and Want to Network
If you have a group you would like to add your group to the list, you are welcome to leave me a comment with your group in the comment box. Let’s make this a list to remember.
Designer Website | New Business Through The Door?
So, you have a state of the art designer Website that you paid an arm and a leg for but is it bringing new business through the door for you? Are the search engines finding your designer website or is it sitting idle in cyber space gathering dust.
This would be the same website that looks a million dollars and emptied your bank account of the money you had set aside to spend on your marketing. Many businesses are having trouble understanding why their website isn’t generating walk in traffic and buyers like it should be.
Is your static website doing the job you thought it would?
Is it an automatic prospecting system that generates bums on seats, people through the door and copious amounts of sales online and off?
If your designer website is simply an information site so people can find you offline, it probably suites your needs. However, if you were expecting your designer website to pay for itself while also bringing in more targeted traffic to your business… you could be waiting a long time.
What Type of Designer Website Works Best?
The type of designer website that works best for your business is one that works, for you. Before I go into detail, I would like to explain a few things to you about your business and potential prospects or targeted traffic, when you are using the internet as a prospecting tool.
I know most business owners are great at sales and selling to their target audience which are your walk in the door or click on the website customers. The biggest problem you have is to get those customers through the door and to click on your site.
As a rule business owners like you are pretty good at selling. If you had 10 people sitting in front of you or calling you on the phone and they wanted to hear what you have to tell them… you could probably get 4 to 5 of those prospective customers over the line without any trouble…… right?
Designer Websites, do they work?
What is actually constraining your business is not your ability to sell, it’s the actual number of people / leads or qualified prospects sitting down in front of you. So, how do you get the prospect through the door? One of the best ways to do this is to go online if you are not already. One of the most brilliant insights of the internet is that people go online, let’s say to search for fold away deck chairs. This is called your target audience if you are in the business of selling deck chairs. What they haven’t decided is who they are going to buy these deck chairs from.
Now if your designer website isn’t set up the right way with the right content to attract the robots that are crawling the internet for fresh content, your website simply will not be found by your prospective buyers. Your website is place of information for your prospective buyers and with any luck they will purchase from you while they are on your site. That is, if you have the right information and they can find you in the search engines.
Are you the Master or Mistress of your Website?
If you need something changed on your website like a phone number, a product price an image of your new employee, you just call your web designer to change it right? This is just about the limit of fresh content that most websites see in a year and of course there is no way the search engines will be crawling your website looking for one new phone number on your website that is on page 20 of the search engines. So your website stays static and may jump a spot or two because of your new info…. but that’s about it.
Every time you need a new change on your website you are forced to call the person who made your designer website so they can make the changes for you.
An automatic prospecting system or your wordpress.org website transforms visitors into paying customer which is critical for your business to prosper long term online. The main reason why most designer websites don’t work very well is that most business owners and small to medium businesses are far too tactical when it comes to marketing on the internet. Basically, this means that you might be running with some SEO or some pay per click advertising, which isn’t really having an overall defining strategy to how you are marketing your business on the internet.
Designer Website | Framework
To market yourself or your business successfully on the internet you need to use strategies which actually work. A marketing plan and framework that will drive endless leads and prospects right into your business. Fresh content which will be crawled by the search engines and in turn land your business on page 1.
This framework consists of creating content, finding your target audience, marketing your content then connecting and converting your visitors into ongoing paying customers. You need to know who your customer is, you need to give them continuous content they are searching for, which will provide them with the information on the product they wish to purchase. You need to get that information out there so your customer can find the products they are searching for. You are then connecting with your customer so they can purchase the product they set out to buy. If you are not on page 1 within your niche you will not get their business, your competitors will.
The above is the most crucial strategy for turning your website visitors into a long term paying customers. By using this framework in your business and the strategy of an automatic prospecting system to transform your static designer website, building your business online has a whole new meaning.
Don’t get me wrong, I’m not trying to put your web designer out of business. On the contrary, once you have your new website that is performing for you, your web designer will make it look just like before or can even give you a new fresh new look to match your new website.
I Don’t Have a Web Designer – what’s my Next Step?
That’s OK you can either follow the step by step instructions on WordPress 2.0 or you can get an expert to set it up for you.
For more information about your own Designer Website and how to get started you can contact us here.
In my opinion every blogger who entered the Top 50 MLM Blogs contest is a winner, especially those bloggers who are new to the industry.
The Top 50 MLM Blogs contest has been running since 2009 and this year 137 Top MLM bloggers reached out to their loyal followers and readers to gather a total of 5,192 votes between them.
To be in the Top 50 MLM Blogs contest takes hard work and I can assure you that those blogs that are in the Top 50 MLM Blogs have a large amount of support from their loyal readers. You can be assured that those blogs that rank in the top 50 are there for a good reason.
So, who scored the top spot?
Close behind Ray in the Number 2 spot is…..
Where did WhoIsSandyMoore.com blog come in?
I am over the moon with my #14 position in the Top 50 MLM Blogs and will be striving to take my blog to greater heights over the coming months. I would also like to thank everyone of you who voted for me and let you know I appreciated you all. I am truly grateful!
You can check out the rest of the winners over at Top 50 MLM Blogs for 2011.
P.S. I would love to see some more of my team members in next years Top 50 MLM Blogs contest and enjoy the same great experience that comes from mixing with the Top Online Bloggers. All comments are most welcome!
