“To Continuously Be Successful You Must Do Different Things Continuously!”
Inspiring Excellence in Online Marketing..............
When you understand Marketing and leveraging the Internet this is when you will truly start creating success online.
I was recently approached by Mike Thomas of IASPromotes.com and asked to share his amazing infographic about measuring the value of promotional marketing.
Mike says “Attention, attention, read all about it! Promotional marketing is going to new heights with advertising products. It’s no longer the 1900s when newspaper boys shouted headlines from the street corners. Marketing strategies have changed since then by incorporating other advertising platforms. Stop the presses and reevaluate the marketing strategy for your business to get the most out of your advertising budget. Not everyone has the means to pay $100 million for a celebrity endorsement or $3.8 million for a commercial to air during the Super Bowl.”
Social signals are increasingly contributing to enhancing search rankings of websites.
The number of social recommendations and social shares is a primary social signal that search engines consider while ranking websites.
Another important social signal is social sharing by high authority social users in your niche. When a niche influencer, for instance, retweets you or tweets your content, the website can look forward to moving higher on the SERP
Now that we know what are the social signals that enhance search rankings, it is time to offer some tips that help you take advantage of these social signals and enhance search rankings significantly.
Top 10 Tips to Maximize Social Signals for Search Rankings
Social Signal #1 – Garner Maximum Social Recommendations and Social Shares for the Content
1. Write high quality, original relevant content that adds value to readers. Such content promotes readers to ‘like’, ‘tweet’ or +1 the content on their own social networks and also encourages social sharing for the content.
2. Attempt to create viral content. Viral content touches a cord within the readers, and promotes widespread social sharing, increasing the chances of higher search rankings.
3. Place social media sharing buttons obviously and optimally on your website to facilitate easy sharing by your website visitors.
4.Include a strong call to action asking people to share your content.
5. Encourage people to ‘like’ you and share your content on social media by giving them an incentive. A discount coupon or free product sample can often meet the case. Twitter tools like ‘Pay With A Tweet are ideal for this purpose.
6.Share others’ content, so that they share yours in return.
Social Signal #2- Social Sharing by High Authority Social Media Users in your Niche
7. Establish relationship with top influencers in your niche via social media. Comment on their posts and share their content. Even though they may have larger number of followers than you, the gesture will be appreciated and will pave the way for establishing a relationship with them for future social shares.
8. Request niche influencers to share your content. A simple email is all that is needed for high authority social media users to share your content, if your content is really great and adds immense value.
9. Send free samples, discount coupons for your product, service to niche influencers requesting for a review. You could also request them to mention your product, service, your company on their social media network. More often than not, such requests are honored. And social mentions by high authority users are sure to bump up your rankings.
10. Showcase your expertise in the niche with your insightful comments and analysis on social media, making influencers sit up and take notice. Now they will be more prone to sharing your content on social media when you request them to do so. Because they are convinced that you will add value to their followers.
What strategies have you used to take advantage of social signals to enhance your rankings? And don’t forget to share this post if your found it useful.
The people who write for the WhoIs Sandy Moore Blog are the future pillars of the direct marketing community. If you operate your own online business, or you’re an ambitious digital publisher, you’re what we’re looking for. If you live and breathe social media, build amazing sales funnels, or you have your own industry blog, we want your insight.
In other words, we’re looking for contributors who are constantly seeking out new ways to market their business online, but also happen to love teaching like-minded folks.
What we’re not looking for: Freelance writers with the gift of the gab and no insight to making a living online.
What We Write About
At WhoIsSandyMoore, we like to keep things simple! Below are the big content anchors that hold our website on course.
Social Media
Article Marketing
Blogging
Pay Per Click Advertising
Internet Marketing Related
Email Marketing
Copy Writing
Mobile
E-Commerce
Product Reviews – Reviews must be legitimate and honest (without the big sell)
In addition to your tips and advice, we encourage you to share your personal anecdotes, experiences, and stories. For example, if a certain experience with a client taught you something that changed the way you think about the entire business, that’s something our community will relate to.
We’re Well Written
Our desired content level on the WhoIs Blog is anywhere from Beginner to Intermediate. Perhaps the best word is “approachable.” Focus on keeping your content entertaining, informative, and succinct.
We encourage you to break down complex ideas, give step-by-step instructions, and tell stories that help illustrate your ideas. Be interesting.
The only ironclad rule we can give you is that your content must be 100% up-to-date. Things change fast online, strategy must change with it.
We Are Quality
Our target word count is exactly how many words it takes to get your point across in a blog post — no more, no less. We are looking for posts that give value to our readers. Share what you know, cover new ground, tell readers what you’ve discovered… and run spell check for heaven sakes.
When it comes to your writing style, remember to keep it conversational. Break down your ideas into jargon-free, easy-to-read sentences that any beginner level reader can engage with. Remember that this is a blog, so the better users can understand, the more they’ll appreciate your content.
What’s in it for YOU?
The WhoIs Blog is a great place to build your personal brand. In fact, it’s all about you.
As a contributor, we want to help you tell your story. We’ll provide you with an opportunity to link back to your site in each article and our social team will make you feel like an online marketing celebrity.
However, we do require helpful, informative, original content… not sales copy. We want to sell YOU, the expert on the WhoIs blog… not your products and services.
In addition to linking to your website in your author bio, you’ll be plugging into the hyperactive community of marketers that visit the site each day looking for fresh, useful content.
Guest Blogger Submission Flow
All content will get one last check through to check for grammar, punctuation, etc. If there are any issues that need to be resolved, we’ll contact you via email. We look forward to having you as a contributor at WhoIsSandyMoore.com
How do you share your own personal message with the world? How do you brand yourself, tell your story completely and still make money? What personal experience and knowledge have you gained throughout your life that you can use to brand yourself online?
That’s right, when you share your knowledge with others and brand yourself as an expert in your niche or industry, people will come directly to you, start referring you to others and this is where you can monetize your knowledge online that will brand yourself.
Right now, you would be thinking “What do I know that’s so special I could share it”? I know that’s what you’re thinking because it’s what I thought when I was first starting out online. You may already be an expert in a certain area and just don’t know how to put this expertise to work for you and your brand. When you brand yourself online you can’t let fear get in the way…. don’t worry what others will think of you or your story. You can’t attract everyone to you, just those that relate to your story.
Everyone has knowledge, wisdom and some kind of expertise they can offer to others. I’ll use myself as an example, 5 years ago my position in real estate was replaced by someone much younger and less expensive than me. It was at this time that I turned to the internet to secure my families future… being a solo parent, the pressure was on and I had to work fast.
It took me a while to find the right direction, mentor and mindset and when I did it was full speed ahead. The first thing I did was brand myself on line… endeavouring to show transparency through telling my story. I didn’t set out to change the world I just wanted to change the world of those who were interested. I figured, if I could make a difference in my life, I could show others how to make a difference in theirs.
Back then when I was starting, there was a kind of secrecy to getting started online and everyone seemed to have an agenda and trying to sell you something. I knew I didn’t want to be one of these people. My work ethics and values were way above hammering people with products and sales pitches.
I was hearing all kinds of jargon like blogging, Facebook, Social Media, Content marketing etc… I really didn’t have any idea how to get my message out there or how to build a revenue base from my message. By surrounding myself with experts in my industry, by modelling them, watching them and ultimately befriending them I learn’t how to build a real business from either the knowledge I already had or by gathered knowledge from others on and offline. I attended conferences, listened to powerful mindset training and even found myself a mentor who gave me endless ideas on how to brand yourself online.
There are certain steps you will need to take to become an expert in your field online…. Here are a few tips.
Choose your subject. This could be anything you are passionate about or you may decide on a new subject you are going to become a master at and teach others to become a master in this subject too. It’s no use choosing something just because it’s popular, if you are not passionate about it, it won’t work… you have to own it.
What are you learning now that you love? What would you like to shout to the world? What set of values would you share with people and which one of these things would you like to make an income doing?
I ask these questions of my clients so they can delve deep into their thoughts and do what they truly love and to get their minds ticking. Once you start to change the way you think and dig deep within your true self this is when you will truly make a difference, not only to your life but to others as well.
For example – you could be an outstanding executive for a major company, why not teach other people how to become an amazing executive as well. You’ve been there done that, you have an abundance of information about how you got to where you are today, share it! By sharing and giving advice about what you know best you can brand yourself as the go to person in your field.
What’s your Story that will brand yourself?
The big thing that differentiates one brand from another is their story. This isn’t rocket science I know, everyone has a different story and people want to hear it. Your story is what will make you stand out from the next expert in your field. We all have the same tools and technology however the difference is the quality of your story and how you connect with people and explain who you are, how you are different and what values and service you have to offer.
When telling your story you need to have credibility and there are 3 ways to demonstrate your expertise. Tell the story of how you get results. For example, if you were a top real estate agent and you sold 60 homes per month. You then tell the story of how you sell 60 homes per month, this will give you credibility.
In fact I have a friend online who’s an expert interviewer. Peter had been marketing online for a few years part-time and he knew he needed to become an expert in his field to make money. How better to do this than to interview experts in the field of marketing. He no runs The Peter Montgomery Show and has turned this expertise into his product. Peter’s an excellent example of when you can get results from researching other people you then become the reporter and the research expert which also then makes you a good role model for others to follow.
Brand yourself via connection
The next step to brand yourself is all about making a connection with your audience. Let your audience know there’s nothing special about you, help them understand that you’ve been through the same struggles that they have been through and if you haven’t, then let them know that you can empathise and understand what they are going through.
You will make the best connections with your audience, not by bragging about all you have conquered but by letting them know that you too have been through the struggle. You are just like them. People, want to know you and when they know, like and trust you they then gain that level of authenticity with you. You become transparent.
Your readers will want to hear the good parts of your story too, how you “made it” just not upfront.
This is just the tip of the iceberg when it comes to branding. There is a lot more to tell you, however I think this article and the tips provided will help you understand the basics whether you are a large or small business.
A few tips to remember to brand yourself online.
Look at what you are passionate about – what you love to do and what you want to shout to the world. The more passionate you are the more successful you will be. If you don’t have something you are passionate about do some research and perhaps you will find something to inspire you.
Get someone else’s perspective, your friends will love to tell you what they think you would be great at and you’ll also get a few more good ideas to toss around and brainstorm.
If you are already an expert at a particular subject, brand yourself as the expert in this field.
Surround yourself with other leaders in your field, hang out with them, follow them and friend them. You will learn so much from hanging out with the right people and they will help you brand yourself online.
Tell your story – Not to give you bragging rights, but to give you transparency with your readers so they will know you are like them, you are human and have been where they are.
Your story should have credibility. The way to show this credibility is by showing your results or proof of how you have become an expert at what you do. Show people that you have good values and are a role model, they will be happy to do business with you.
Even if you think you don’t have a story and are just starting out, people work on the theory that if you are honest and transparent you are worth knowing and will follow you and listen.
To brand yourself online is to give you and your business a strong internet presence, credibility where you control your own search results.
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Press release can be a viable SEO proposition and can mark your spot on page one of the search engines. Press release is a marketing strategy you can use at any stage of your marketing plan but is especially beneficial for those marketers who are wishing to gain authority via the search engines through press release distribution.
Way back when, a newsworthy announcement was often made by shouting “Hear Ye” Hear Ye”!! In modern times news was announced via Newspapers, magazines, TV and Radio and now we have the natural progression of the internet.
Press Release and the Internet
With so many people trading newspapers for news online it makes sense for you the business owner to put your information where the most eyes will see it. Many small business owners aren’t aware that online news is also a viable proposition for getting their business or new product out there via press release distribution.
Free Press Release Vs Paid Press Release
It was suggested years ago if you were just starting out and using press releases to drive traffic, that you would use free press release distribution sites because they were just that Free! However, its very time consuming to write and then distribute your content to hundreds of sites to put your press release in front of those who are looking for what you have.
You know what they say if it’s free there is usually a cost somewhere and in this case you pay with your valuable time.
With paid press release distribution you can virtually sit back and relax and let a distribution service take the load off, while you spend your time doing what you love best.
~ Proprietary syndication technology that provides wider syndication and publication.
~ Quick and prompt support
~ Next day publication
Press Release Format
There is a precise format to follow when writing a press release and every distributor has their own rules that you should read carefully. Such rules include an image of a certain size, headline must not be too long (under 80 characters) and have an active verb and subject. Your press release content should be between 350 and 800 words and be legitimately newsworthy. Remember, check your press release service guidelines to make sure you are sticking to the rules of that particular service.
Marketers Media will deliver your Press Release to the following Networks
Get your press release distributed to Associated Press, New York Times, UPI, Washington Posts, Houston Chronicles, CBSNews, Bloomberg BusinessWeek, Google News, journalists, bloggers, TV, Radio Stations and more!
Social media coverage and RSS PRNewswire Syndication
Marketers Media partners with Associated Press, an American news agency renowned for heavily making its contribution through newspapers, radio and television stations in the United States.
News and Media archives including Dow Jones Factiva, Comtex, Acquiremedia, Outbrain, LexisNexis, AllVoices and Press Association.
Press Release Media List 700+ premium media outlets including New York Times, CBS News, Houston Chronicle, United Press International, Sacramento Bees and more!
Over 30,000 media journalists and bloggers!
WOW!!
English: The New York Times building in New York, NY across from the Port Authority. (Photo credit: Wikipedia)
Fit Press Release into your Monthly Marketing Budget
This is the easy part. You would think that a press release distribution service that offers all of the above would charge at least a couple of hundred dollars. When you see the benefits and return on your investment you will be prepared to pay the low prices that are offered by Marketers Media and even if your budget is low you can still fit a small amount for at least one press release per month. You will be amazed at the amount of traffic you will receive to your website for such a small investment.
Increase your traffic
With widespread press release distribution to more than 750 premium media outlets and a wider audience reach, your traffic will increase up to 60% – 70%. Your business will also experience an increase in Brand Awareness and Reputation with greater online and offline Publicity.
Now almost anyone can use affordable, widespread press release distribution to reach wider audiences and get greater online visibility.
Click the Banner Below to Submit your Next Press Release
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